Tourism marketing is something that has existed since the beginnings of marketing because people have been traveling for quite a long time. Everyone loves to go on trips. Whether it be vacations, or a business trip, everyone loves to maximize their traveling efforts so that they are not wasting time nor money. Tourism marketing has changed now though, due to the digital age, and there are some new ways in which you can market tourism to visitors and travelers alike. There are factors that will play into how you design your tourism marketing such as: SEO results, website designs, and even social media marketing. Here are some things you should know about how to market your tourism services.
Right now, the real way in which you can try to move forward with marketing your tourism services is by trying to drive up SEO results. As of today, when consumers go online to shop for an item, about 44$ of all shoppers are going to start with a search engine. That is almost half of all consumers, starting up their computer device and going to a search engine to find a product. This is why, if you want to have strong tourism marketing, you need to boost up your SEO results in terms of trying to get on the top of the search results list. In today’s digital marketing age, search engine optimization results drive an estimated 75% of all search traffic. Tourism marketing and Digital marketing is not cheap, but taking advantage of the current search optimization engine trend can save you money in terms of your marketing budget. Inbound leads, like those from SEO, cost 61% less than outbound leads. Search engine optimization can help your tourism marketing efforts as well in terms of introducing your tourist services. Google released data collected in the year 2015 that revealed 51%of all smart phone users were introduced to or discovered a brand new company or product while using their phone to conduct a mobile search. If you really want to broaden the horizon for the tourism services you provide, and want to truly have efficient tourism marketing, you should invest money in these types of search engine techniques. With tourist locations, you have an advantage over other results that may come up from a search engine. As a matter of fact, 30% of mobile searches are related to a specific location. That means that if you have tourism services for specific locations, you can have a distinct advantage in terms of getting to the top of search engine results, optimizing your search engine results.
In the new age of digital technology, communication, and marketing, there is great money to be made from directing your marketing budget towards the new wave of digital marketing that is upon us. The best tourism websites are built by the best engineers and graphic design workers that are available. These types of workers have spent their lives crafting the tools and skills to make great travel and tourism websites. These high end website designs will help your tourism marketing efforts to be efficient and profitable.